Entrepreneurs and small business owners often make key and critical erroneous assumptions about their target audience that have the potential to put them completely down the wrong path or pivot the entire business in a direction that is not fruitful.
Inside this quick training video, you'll learn how I analyze a potential client and utilize that information to start building out a client avatar or archetype from that example.
What I have found is not only do I learn things I would have thought to be completely contradictory but I can then start finding patterns across multiple avatar sets.
This will not only help you convert more sales but really hone in on your marketing efforts, particularly if you run online ads on a platform like Facebook.
To download these slides, go to
Don't forget to subscribe to the podcast by going to
Make sure to follow us on Social:
Twitter:
Instagram:
Facebook:
Drop by and check out what we're doing at nurltec:
*Credit to the amazing folks at for their tremendous framework. I've been using it for years.
Inside this quick training video, you'll learn how I analyze a potential client and utilize that information to start building out a client avatar or archetype from that example.
What I have found is not only do I learn things I would have thought to be completely contradictory but I can then start finding patterns across multiple avatar sets.
This will not only help you convert more sales but really hone in on your marketing efforts, particularly if you run online ads on a platform like Facebook.
To download these slides, go to
Don't forget to subscribe to the podcast by going to
Make sure to follow us on Social:
Twitter:
Instagram:
Facebook:
Drop by and check out what we're doing at nurltec:
*Credit to the amazing folks at for their tremendous framework. I've been using it for years.
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